How much of its price does an iPhone keep? We compared what we pay today for every iPhone from the iPhone 13 onwards with what each model cost new in the UK. The short answer: an iPhone loses about half its value in its first year, then roughly ten percentage points every year after that.
The headline numbers
- One year old (iPhone 17 range): keeps 46–54% of its launch price.
- Two years old (iPhone 16 range): about 41%.
- Three years old (iPhone 15 range): about 32%.
- Four years old (iPhone 14 range): about 21%.
- Five years old (iPhone 13 range): about 19%.
Every model compared
"We pay" is our current price for a fully working phone in good condition with the base storage, the same storage as the launch price. Prices were taken on 3 October 2026.
| Model | Released | UK launch price | We pay today | Value kept |
|---|---|---|---|---|
| iPhone 17 | 2025 | £799 | £430 | 54% |
| iPhone 17 Pro Max | 2025 | £1,199 | £610 | 51% |
| iPhone 17 Pro | 2025 | £1,099 | £550 | 50% |
| iPhone 17 Air | 2025 | £999 | £460 | 46% |
| iPhone 16e | 2025 | £599 | £220 | 37% |
| iPhone 16 | 2024 | £799 | £340 | 43% |
| iPhone 16 Pro | 2024 | £999 | £425 | 43% |
| iPhone 16 Pro Max | 2024 | £1,199 | £490 | 41% |
| iPhone 16 Plus | 2024 | £899 | £345 | 38% |
| iPhone 15 | 2023 | £799 | £260 | 33% |
| iPhone 15 Pro | 2023 | £999 | £315 | 32% |
| iPhone 15 Plus | 2023 | £899 | £280 | 31% |
| iPhone 15 Pro Max | 2023 | £1,199 | £360 | 30% |
| iPhone 14 | 2022 | £849 | £180 | 21% |
| iPhone 14 Pro | 2022 | £1,099 | £230 | 21% |
| iPhone 14 Pro Max | 2022 | £1,199 | £250 | 21% |
| iPhone 14 Plus | 2022 | £949 | £190 | 20% |
| iPhone 13 Pro | 2021 | £949 | £190 | 20% |
| iPhone 13 Pro Max | 2021 | £1,049 | £215 | 20% |
| iPhone 13 | 2021 | £779 | £140 | 18% |
| iPhone 13 mini | 2021 | £679 | £125 | 18% |
What the data shows
The first year is the biggest drop
Even the newest iPhones are worth only about half their launch price once a new range arrives. After that, values fall more slowly and more evenly, at roughly ten percentage points a year.
Standard models hold value as well as Pro models
In percentage terms the standard iPhone 17 has kept the most of its price (54%), ahead of the 17 Pro Max (51%). Pro models still fetch more money in pounds, but you do not lose a bigger share by buying the cheaper phone.
Plus, Air and "e" models lose value faster
The iPhone 17 Air (46%), the iPhone 16 Plus (38%) and the iPhone 16e (37%) sit below the rest of their ranges. Demand for second-hand phones follows the models most people buy new.
Older phones still have value
A five-year-old iPhone 13 Pro Max is still worth around £215 in good condition, and we buy cracked and faulty iPhones too. A phone in a drawer loses value every month it stays there.
When is the best time to sell?
Values step down when Apple launches a new range each September, so selling just before launch day gets you the most. If you have already upgraded, sell the old phone straight away rather than keeping it as a spare.
How we worked this out
Launch prices are Apple's UK prices for each model's base storage at release. "We pay today" is Gadget Recycle's live quote for that model and storage in good working condition. Higher storage, damage and faults change the price, so get an exact quote for your iPhone or see our trade-in value guide for every model.
